Full visual strategy map of the BizFest SW launch event. A digital graphic recording summarizing key insights from speakers Sarah Edwards and Richard Palmer on business growth in the South West.
A busy networking hall at BizFest SW, showing the live illustration board acting as a central focal point for delegate conversations and engagement.

Visualising the Roadmap to BizFest SW

Client & Context:
A strategic pre-show networking event for BizFest SW, the region’s premier business expo. The goal was not just to document the evening, but to generate marketing assets to drive ticket sales and anticipation for the upcoming conference.

The Content:
Captured live insights from regional leaders, including Sarah Edwards (Frog Marketing) and Keynote Speaker Richard Palmer. The visual map synthesised the “pre-show energy,” turning fleeting networking conversations into a coherent narrative about business growth in the South West.

The Asset Usage:
The artwork was immediately digitised and deployed as part of the event’s social media strategy to build momentum.
The Result: A shareable “Roadmap” used by attendees to recall key connections and by the organisers to visually demonstrate the value of the upcoming festival.